Facebook Insights Guide


You have great content. You create meaningful, insightful posts. You consistently post to Facebook, but you aren't seeing any rewards from your effort.

What if I told you Facebook provides a great tool to help you understand your audience?

The Insight Tool.

First, How do you find the Insight Tool?

Start by going to your business's Facebook Page. At the Top, choose Insights. Here you will find a vast amount of information.

We will specifically be talking about the Posts tab on the left hand side. Click that, and this will give you so much information about your Fan Base.

First, When Should You Post?

When you choose the Posts tab, a graph will appear at the top. This data tells you what time your Fans are online.

At the top, you'll see Days. If you hover over the days, the chart will change, showing you the hourly breakdown for that day. Look at the numbers on the top.

Whichever number is the highest will tell you the day of the week to post your BEST content. For the pages I run, Tuesday and Wednesday are the most popular days.

Next, look at the chart itself. This shows you how many people are on at each hour of the day. You want to pick times with the highest amount of fans online.

In order for people to see your posts, they must be online.

If you hover at a certain time, the chart will give you an exact number of how many people are online at that time.

Although professional research will tell me to post between 1-3 pm, my Facebook insights tell me to post between 8-9 pm. 

After testing this approach, I have seen a 20% increase in likes, comments, and shares of my Page's posts. It works people. It really works.

Next, What Should You Post?

This tool will only be helpful if you've shared a variety of posts. This includes: Videos, Shared Videos, Photo, Links, and Statuses. You can still look at this information if you haven't shared a variety of posts, but it will be more helpful if you've shared them all.


To find this information, at the top of the graph, you will see When Your Fans Are Online is currently selected. Choose Post Types.

When this loads, you have a choice between Show All Posts and Exclude Targeted Posts on the top. I suggest looking at both results.

Here you will find the Type of Post, Average Reach, and Average Engagement. Reach will be yellow, Post Clicks will be blue, and Reactions, Comments & Shares will be purple.

On pages I run, I have found any kind of video, uploaded by me or Shared, is the most popular Type of post. Statuses without images or links are my least popular posts.

Anything Else to Learn?

The final option at the top next to Post Types is Top Posts from Pages You Watch.

Think about it. Is there another page in your niche that you inspire to be like? Do they have tons of interaction? Are they your role model page? You can add this here.

This tracks the progress of up to 5 pages you admire. You can see how many likes they get each week, times of posts for the week, what the post was, and the engagement. This is great information if you want to model yourself like other pages.

Of course, don't just copy what the other pages do. This is just a tool to help you use their pages as inspiration.

Do you use the Insight tool for anything else? 

10 comments

  1. Valuable site, where did u come up with the information in this posting? I am pleased I discovered it though, ill be checking back soon to find out what new content pieces u have. You can visit https://smmkart.com/ here for more help !!

    ReplyDelete
  2. Same procedure as above, at the push of a button, the relevant data from the other profiles, private and professional gets transferred to a job search profile(again, if agreed to by the user) and additional data is added by the users to fill out the respective profile, alternatively, if a business network already exists the professional profile can also act as the job search profile, saving the users valuable time and enabling them to easily get out on the job market, without needing to fill out a long new form, updating their CVs, etc..Facebook auto poster

    ReplyDelete
  3. On the off chance that you find that you MURANG'A UNIVERSITY require some supplementation eventually, obviously, you should take a gander at what they offer.

    ReplyDelete
  4. Your blog provided us with valuable information to work with. Each & every tips of your post are awesome. Thanks a lot for sharing. Keep blogging..
    Mason Soiza

    ReplyDelete
  5. These educators essentially make training progressively accessible and open to understudies who generally would have constrained access to instruction because of whatever inability they are battling with. https://www.ngscholars.net/jamb-registration/

    ReplyDelete
  6. Many people getting fake likes in their post of facebook...after few days the likes automatically removed.....buy real Facebook shares and likes to promote your post nicely...

    ReplyDelete
  7. This isn't perfect as it puts your business off guard. This is on the grounds that Facebook business pages offer you a large group of substance creation devices, paid limited time openings, Visit This Page

    ReplyDelete
  8. Did you go through ten years composing and investigating your book, or did you compose it in seven days? Will your perusers effectively get the data in your book somewhere else? collect

    ReplyDelete
  9. I feel really happy to have seen your webpage and look forward to so many more entertaining times reading here. gurukul grammar schoolThanks once more for all the details.

    ReplyDelete
  10. At the point when the section necessity for CoEs' DBE program for 2016/2017 scholastic year was distributed, I saw the base passage grades had been dropped from C6 to D8 for West African Senior Secondary School Examination hopefuls. best coursework writing service

    ReplyDelete