A Simple Guide to Beating the Facebook Algorithm



You post a great, engaging post to your business page, only to later hear none of your followers saw the post. You don't want to pay to boost every single post just so your current customers can see it. So, what is this Facebook algorithm, and how can you get your followers to see your posts?


First, what is the Facebook algorithm:
This is something an outsider can't define, and a Facebook employee won't tell. This article is the only, vague information we get from Facebook.

What we do know, Facebook caters the News Feed based on an user's interactions with friends, pages, and groups. Even your most loyal fans won't see your page unless they interact with it.

So, how do I beat it?
This is a great question. I'm going to give you a few ways to get your Fans to see your posts more often.

1) Ask your fans to turn on notifications or to see first in their News Feed
If your fans turn on notifications, they will get notified every time you post on your page. You can also ask them to choose to See you First on their feed. Both of these actions will help your posts get more views, and in turn, interactions.

You may want to make this your pinned post so that new fans always see this option.

Choose your wording carefully. Make sure you explain to your fans how this will benefit them.

2) Make your fans want to interact with you
Ask questions. Share funny pictures. Ask them to tag friends in posts.

For example:

Does your desk look insane on Monday's? Take a quick shot of your work space and say, "My desk on Mondays are CRAZY! Do you keep your desk neat or messy?"

Find an inspiring quote you can relate to your business. Create a great image to place the quote on. Then say something like, "Just what I needed to hear. Tag a friend who needs this message."

Are you thinking about offering a new product, or are you stuck between 2 ideas? Ask your fans for their votes.

2b) Ask some of your friends who are also your fans on Facebook to help out by answering the questions or responding to the posts. People don't want to be the first to comment usually. So, it never hurts to get your friends involved, at least until more people start regularly commenting on your page.


3) Respond to your fans
Your fans want to know they won't be ignored. If they have a question, respond promptly. If they ask a great question, ask their permission to answer their question in a post for other fans to see. If you get a message, respond promptly.

What else do you like to do to beat the Facebook Algorithm? Respond below with your best tips!

14 comments

  1. This is so useful! I agree with the 3rd one, nobody like to be ignored, it's eseential on every social media channel! Thanks for the tips!

    ReplyDelete
    Replies
    1. Thanks! I know many times I've started using a business because they respond quickly.

      Delete
  2. I am so glad I found this post! My Facebook page has little or no interaction at all and I had completely given up on it. So now I am going to ask my followers to set post notifications and see if that makes a difference. Thanks!

    www.travelbeautyblog.com

    ReplyDelete
    Replies
    1. I would love to hear an update on your results using my tips!

      Delete
  3. Oh dear. I didn't even know this was a real thing! I know there was an IG algorithm they rolled out, I guess I should have known FB would have it too. I should re-think my sharing strategy for sure.

    ReplyDelete
    Replies
    1. Try following my tips, and of course, update your page daily, and see if that helps!

      Delete
  4. I have been posting to my facebook page with not much love in return. These are great tips.

    ReplyDelete
    Replies
    1. Thanks Anne! I would love to hear if implementing my tips helped your page.

      Delete
  5. I really like the first tip. I manage social media for one of the professional organizations I'm on the board of and that's a fantastic tip. Just ask!

    ReplyDelete
    Replies
    1. I agree! People love to help. If you make your brand seem human, they're more likely to help out.

      Delete
  6. Facebook's algorithm is so frustrating! A lot of the time I just want to give up altogether but then randomly one of my posts get a lot of interaction. I'm going to try these and see if it helps!

    ReplyDelete
    Replies
    1. I hope they do help! Please keep me updated!

      Delete
  7. Great tips! I definitely need to boost more engaging posts for my followers, instead of just sharing new blog post. Facebook is my toughest social media area.

    ReplyDelete
    Replies
    1. Facebook used to be one of the easiest, but now it's the toughest to get organic engagements. I would love to hear an update on your results with more engaging posts!

      Delete