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Facebook Insights Guide

You have great content. You create meaningful, insightful posts. You consistently post to Facebook, but you aren't seeing any rewards from your effort.

What if I told you Facebook provides a great tool to help you understand your audience?

The Insight Tool.

First, How do you find the Insight Tool?

Start by going to your business's Facebook Page. At the Top, choose Insights. Here you will find a vast amount of information.

We will specifically be talking about the Posts tab on the left hand side. Click that, and this will give you so much information about your Fan Base.

First, When Should You Post?

When you choose the Posts tab, a graph will appear at the top. This data tells you what time your Fans are online.

At the top, you'll see Days. If you hover over the days, the chart will change, showing you the hourly breakdown for that day. Look at the numbers on the top.

Whichever number is the highest will tell you the day of the week to post your BEST content. For the pages I run, Tuesday and Wednesday are the most popular days.

Next, look at the chart itself. This shows you how many people are on at each hour of the day. You want to pick times with the highest amount of fans online.

In order for people to see your posts, they must be online.

If you hover at a certain time, the chart will give you an exact number of how many people are online at that time.

Although professional research will tell me to post between 1-3 pm, my Facebook insights tell me to post between 8-9 pm. 

After testing this approach, I have seen a 20% increase in likes, comments, and shares of my Page's posts. It works people. It really works.

Next, What Should You Post?

This tool will only be helpful if you've shared a variety of posts. This includes: Videos, Shared Videos, Photo, Links, and Statuses. You can still look at this information if you haven't shared a variety of posts, but it will be more helpful if you've shared them all.

To find this information, at the top of the graph, you will see When Your Fans Are Online is currently selected. Choose Post Types.

When this loads, you have a choice between Show All Posts and Exclude Targeted Posts on the top. I suggest looking at both results.

Here you will find the Type of Post, Average Reach, and Average Engagement. Reach will be yellow, Post Clicks will be blue, and Reactions, Comments & Shares will be purple.

On pages I run, I have found any kind of video, uploaded by me or Shared, is the most popular Type of post. Statuses without images or links are my least popular posts.

Anything Else to Learn?

The final option at the top next to Post Types is Top Posts from Pages You Watch.

Think about it. Is there another page in your niche that you inspire to be like? Do they have tons of interaction? Are they your role model page? You can add this here.

This tracks the progress of up to 5 pages you admire. You can see how many likes they get each week, times of posts for the week, what the post was, and the engagement. This is great information if you want to model yourself like other pages.

Of course, don't just copy what the other pages do. This is just a tool to help you use their pages as inspiration.

Do you use the Insight tool for anything else? 

Your Business needs a blog

Your business needs a blog.

Even if you don’t sell online services? Yes. Your business needs a blog.

Even if your website only shows photo of inventory? Yes. Your business needs a blog.

Even if your business….? Yes. Your business needs a blog.

A blog humanizes your brand.
A blog gives an overall picture of the company.
A blog goes more in depth when a photo doesn’t do it justice.

The importance of a blog with your company’s social media.

When your company has a blog, each post instantly becomes great content for your social media.

Write the post, add a stellar picture, and promote it on your social media accounts.

This gives your viewers more things to read from you, and another insight into the brand.

If you’re looking for fresh content for your social media accounts, a blog is the way to go. Blog posts can be promoted multiple times on Twitter, once every six months on Facebook, and once or twice on Instagram. If your blog post has an eye-catching image, you can promote a post on Pinterest as well.

Boost that SEO.

Each blog post is another page in a search engine. Although it may not improve your Google ranking, it will help your website be noticed more by Google. A blog is much friendlier to search engines because of the new content offered by blog posts.

More Publicity controlled by YOU!

Each blog post is publicity and advertising for your company. It is written by you for your benefit. The more content you provide customers, the more advertising you’re giving them.

This drives traffic to your website.

A blog is a great way to drive new traffic to your site. After reading an article, they are more likely to look through other parts of your website, and in turn, you may possibly make a sale.

If that blog post was never there, that potential customer would’ve never ended up on your site.

What other benefits do you think having a blog brings to your business?

5 Ways to Practice Social Media Consistency

Social Media Consistency is key for your social media strategy. When you think of someone who sells Mary Kay, you think the Pink Cadillac, the pink and black color scheme. When you think of McDonald's, you think of Red and Yellow, and of course the Golden Arches. When you think of Apple/Mac, you think of their iconic, one bite missing apple logo. Starbucks has the mermaid and the dark green.

What do people think of when they think of your company? If there isn't a consistency to your brand, you need to establish one. Here are 5 practices you can implement into your social media strategy to create your own brand's Golden Arches.

1. Same Social Media Handles

You need to have the same social media handles for every platform you're on. This may not always be possible, but you need to get as close as possible (I can't get @ReadingAmber on Twitter, so I use my name for now).

This makes your brand easily searchable across every platform. I can go to Facebook, Twitter, and Instagram, type in Starbucks, and I'll find Starbucks.

If you already have established followers on Instagram, Twitter, and Facebook, but you have different handles for each one, don't fear! You can change your name on these accounts WITHOUT losing your followers!

On Facebook (from your computer):

  • Choose About on the left-hand side of your page
  • Choose Edit Page Info
  • Change your Page's Name under Name
  • Save Changes

On Twitter (from your computer):

  • Hover over your profile picture at the top right of the page
  • Choose Settings
  • Change your Username
  • Save Changes

On Instagram (from your phone):

  • Choose your profile (little person at the bottom)
  • Choose Settings (top right)
  • Choose Edit Profile
  • Change Username
  • Done

2. Create a Branded Hashtag
A #Hashtag becomes a searchable term on Facebook, Instagram, and Twitter. When people look a specific hashtag, everything that has been tagged with that will appear. Have you wondered why wedding hashtags are a thing? It's because the bride and groom can see all the photos and posts using their hashtag.

Your business can benefit using a branded hashtag. You need to think of something that hasn't been used before. Something that can be easily remembered. Using your business name, or a variation of your busiess name, is probably the easiest choice.

Then, every time you post, use the hashtag. Especially images. Hashtags and images work well together. Create a post, or a few posts, asking your fans/customers to use your hashtag. You could create a contest for your customers asking them to post a photo with/of their favorite product you sell using your hashtag.

Use this hashtag everywhere. Make it a part of your social media campaign.

3. Scheduling is your Friend

Using a scheduling program, like Hoosuite or Buffer will make your life much easier. I promise.

This will also help create consistency with your brand. It's hard to be inspired to post every day. So take a tip from my upcoming FREE workbook, and take a day to schedule out some posts for the week.

Hootsuite offers an auto schedule feature that is quite helpful. You just click auto schedule, and it picks the times for you. You can also manually choose times if you want to be more in control with your posts.

Try to create schedule at least one post a day. It doesn't have to be about something you sell, or your newest blog post. It can be a behinds the scenes photo of your desk. It can be a picture of the beach, asking how many fans wish they were there.

Be creative, but be consistent.

4. Reply within 24 hours

Be available, consistently to current and potential customers.

People hate being ignored. I'm sure you hate being ignored, so don't ignore them. If they post a review on your Facebook page, thank them. If they ask a question, respond.

Try to respond within 24 hours. If they ask a question that takes longer to answer, respond with an estimated time frame for their question to be resolved.

5. Use the same color scheme

This is a personal preference, sure, but think about famous brands.

Target: Red & White.
Best Buy: Blue & Yellow
McDonald's: Red & Yellow
Starbucks: Green & White

Wouldn't you love when your fans see an image with a specific color scheme, they automatically know it's from your brand? I know I would. I'm guilty of not being consistent with my color scheme, but trust me, I'm working on it.

When you define your style, stick to it. You can even go back and edit images to match your scheme once you know it.

To go one step further, try using the same font with your images.

All in all, Consistency is key. Be consistent and fans will know your brand from a glance. Are you consistent in your work? Where do you need to work on your consistency?

A Simple Guide to Beating the Facebook Algorithm

You post a great, engaging post to your business page, only to later hear none of your followers saw the post. You don't want to pay to boost every single post just so your current customers can see it. So, what is this Facebook algorithm, and how can you get your followers to see your posts?

First, what is the Facebook algorithm:
This is something an outsider can't define, and a Facebook employee won't tell. This article is the only, vague information we get from Facebook.

What we do know, Facebook caters the News Feed based on an user's interactions with friends, pages, and groups. Even your most loyal fans won't see your page unless they interact with it.

So, how do I beat it?
This is a great question. I'm going to give you a few ways to get your Fans to see your posts more often.

1) Ask your fans to turn on notifications or to see first in their News Feed
If your fans turn on notifications, they will get notified every time you post on your page. You can also ask them to choose to See you First on their feed. Both of these actions will help your posts get more views, and in turn, interactions.

You may want to make this your pinned post so that new fans always see this option.

Choose your wording carefully. Make sure you explain to your fans how this will benefit them.

2) Make your fans want to interact with you
Ask questions. Share funny pictures. Ask them to tag friends in posts.

For example:

Does your desk look insane on Monday's? Take a quick shot of your work space and say, "My desk on Mondays are CRAZY! Do you keep your desk neat or messy?"

Find an inspiring quote you can relate to your business. Create a great image to place the quote on. Then say something like, "Just what I needed to hear. Tag a friend who needs this message."

Are you thinking about offering a new product, or are you stuck between 2 ideas? Ask your fans for their votes.

2b) Ask some of your friends who are also your fans on Facebook to help out by answering the questions or responding to the posts. People don't want to be the first to comment usually. So, it never hurts to get your friends involved, at least until more people start regularly commenting on your page.

3) Respond to your fans
Your fans want to know they won't be ignored. If they have a question, respond promptly. If they ask a great question, ask their permission to answer their question in a post for other fans to see. If you get a message, respond promptly.

What else do you like to do to beat the Facebook Algorithm? Respond below with your best tips!

Valentine's Day Gift Guide for the Book Lover in your Life

Valentine's Day is just around the corner. Don't Panic! If you're looking for the perfect gift for your Book Nerdy Valentine's Date, I have you covered. Below, you'll find my top items any book lover would adore!

P.S. Some of these links are affiliate links. So if you like the item, click the link I provided. Help me buy more books!

A Knight in Shining Armor
First off, let's start with a classic. A book. But this isn't any book. This is a beautifully written romance novel by Jude Deveraux. In this novel, an American woman is left by her fiance, in Europe by the grave of a knight. While asking  begging for a Knight in Shining Armor, the knight from the grave magically appears in his full knightly form. These two fall in love, and it's the most beautiful, classy love story I've ever read in a romance novel. Buy A Knight in Shining Armor here.

Windwhistle Valentine Red Moscato

Wine Country Gift Baskets offers this amazing Valentine's Day Basket full of delectable goodies perfect for any book lover to sip or snack on while enjoying a nice book. This basket contains:  

  • Windwhistle Vintners Red Moscato (750ml)
  • Chocolate Caramels (5pc)
  • Vino e Formaggio Brie (3.5oz)
  • Hot Honey Crunch Mix (1.5oz)
  • Pirouline Chocolate Hazelnut Wafer Cookies (3.25oz)
  • Ghirardelli Dark & Caramel Sea Salt Square (2pc)
  • Godiva Caramel Nut Brownie Truffle (2pc)
  • Walnut Flavored Cookies (6oz)
  • Mariani Fruit & Nut Medley (2oz)
  • Monica's Brownie Cookies (3oz)
  • Valley Lahvosh Sesame Rounds Crackers (2oz)
  • Walkers Pure Butter Shortbread Cookies (2pc)
  • Plush Valentine Bear 7"
Did I mention you get free shipping too? A bottle of wine, snacks, and a cute teddie is the perfect gift for me your date.

Etsy shop RachelEmmaStudio offers this beautifully delicate Paper Flower made from the Harry Potter book of your choice. She also offers other books or special requests, so drop her a line if your date would rather have a page of Pride and Prejudice instead of Harry Potter.

If you're feeling extra fancy, she offers full bouquets as well.

Check out this listing here.


Exciting news!! I'm moving into my new apartment this weekend!! I am very excited to be living on my own again (love you Mom & Dad). But with this excitement, I've come across a few #bookwormproblems.

Packing Books Suck!

First off, I thought I could donate a few books, but of course, while I'm trying to choose, I mentally created a new list of books I want to reread. I did manage to donate a few though... mostly books I own multiple copies of.

Books overall are easy to pack into boxes. They're nicely shaped, and can be stacked easily. Almost like a fun game of Tetris. But, if you pack the box all the way.... it's a heavy box. 

And this brings me to...
I have to carry these heavy boxes UPSTAIRS!

I currently live in a one story house. But when I move this weekend, I'll be living on the second floor of my apartment building. Which means stairs.

And HEAVY boxes full of BOOKS to carry up those stairs? Ugh!

Of course, my least favorite problem...

I am in book jail.

Not because I packed all my books (I have a nook I haven't packed yet), but because if I start a book, I'll be useless when packing, moving, and unpacking. 

I finished an amazing book last week. It's part of a three part series, and I can't read the other two books yet.

  • If I get the next books, I won't want to put them down.
  • If I don't put the book down, I won't finish packing.
  • If I don't put the book down, I'll have trouble driving to my new apartment (jokes! never read and drive!).
  • If I don't put the book down, I'll have trouble carrying boxes (of books!) upstairs.
  • If I don't put the book down, it will be impossible to unpack.
So basically, if I get the next books, I'll never move into my new apartment.

Hence: book jail.

One I get out of book jail, I'll begin my next book, and my next review. So until then, enjoy my #bookwormproblems.

Infinite Sacrifice by L.E. Waters

Sometimes you finish a book, and immediately want to download the rest of the series because. WOW! Oh my goodness! What an AMAZING read!

But then you realize, you're moving next weekend, and that this weekend is the only time you have to finish packing. And you know, if you download the series now, you will be a worthless excuse for a packer because you'll either be reading or thinking about reading.

Does this happen to anyone else, or just me?

Let me tell you, I just finished Infinite Sacrifice by L.E. Waters. This book is the most creative story I've read in a VERY VERY long time. I loved every minute of it. It's historical, thought provoking, mysterious. It has love, passion, action, adventure. It's just simply amazing.

This was one of my free eBook finds through Barnes and Noble. It is book one of a four part series, and believe me, as soon as I finish packing, I'm downloading the next three. The next three are fairly inexpensive($4.99 to $5.99), and if they're half as good as the first book, I may have found my new favorite series.

Maya’s shocked to discover it’s not the heaven she imagined;in fact, a life of adventure begins the moment you die.
Zachariah, her faithful spirit guide, explains the rules of the dead: in order to regain complete awareness and reunite with loved ones all souls must review their previous lives.
Maya plunges warily into her turbulent pasts as a sociopathic High Priest in ancient Egypt; an independent mother protecting a dangerous secret in glorious Sparta; an Irish boy kidnapped and enslaved by Vikings; and a doctor’s wife forced to make an ethical stand in plague-ridden England.
All the while, Maya yearns to be with those she cares about most and worries that she hasn’t learned all of heaven’s most vital lessons. Will she be forced to leave the tranquility of heaven to survive yet another painful and tumultuous
life? Or worse, accept the bitter reality of having to go back alone?Source
Stories of reincarnation has always fascinated me. The idea that you have to live multiple lives, hopefully becoming a better person in each life, in order to go to Heaven is such an interesting plot.

Don't let the crown of throne like reference on the cover sway you to believe this is a Christian novel. This novel is good for all people, religious or not.

This book is suitable for most audiences. Anything sexual or overly violent is skimmed over quickly, using sparse details. The last life in this book, in plague-ridden England is a little gross if you get squeamish over illness, but it's manageable.

I imagine this book to be the perfect book to read in a high school English class. It is full of strong repeating characterism, themes, and symbolism. Each section is easily digestible in a short period (me, in one day, but for less avid readers, I'm sure each life could be read in a week easily).

Seriously, go download your free eBook on your Nook of Infinite Sacrifice by L.E. Waters. You won't be disappointed! Click here to go to the Barnes and Noble site for your download!